Seton.com is a website for Tricor Direct. Tricor Direct (dba Seton Identification Products) is a wholly owned subsidiary of Brady Corporation. This Privacy Policy is designed to help you understand Seton’s information collection, use, and disclosure practices and in all instances the policies stated below apply to both online and offline data collection and uses of that information.

Please read this Policy carefully. Use of this Site is subject to the terms and conditions of this Policy. If the terms and conditions of the Policy are unacceptable to you, please do not use this Site and do not submit any personally identifiable information. When you submit information, you consent to the information collection, use, and disclosure practices as described in this Policy.

This Site is not directed to children under the age of 13 and does not knowingly collect personally identifiable information from children. This Site and this Policy are directed to persons located in the United States and users from other geographic regions use this Site with full knowledge.

In addition to the passive information collection practices described above, Seton actively collects information from you when you submit it for business purposes. Some of the information is personal or unique to you ("Personal Information"). The kinds of Personal Information Seton may collect include your name, address, e-mail address, phone number, fax number, job title, company name, industry sector, product purchase history, and credit card number. For the most part, Personal Information that we seek from you is sought from you in your business capacity rather than in your individual capacity. We actively collect Personal Information in many different ways, including when you register online and place an order or product inquiry. Specific ways we collect information and how we use that information are listed below:

‘Contact Us’ via e-mail or ‘Request a Quote’ reply form
In this case, we may use the information you provide for many reasons, including to reply to your e-mail and to learn more about our users in aggregate.

We reserve the right to use Personal Information (other than Employment Resume Information) to market our products and services and those of other third parties that we think might be of interest to you, unless you have indicated a preference not to receive such marketing materials. If you do not want to receive such marketing materials, please see the paragraph entitled "Stop Communications" below. You should be aware that we may use third-party service providers to collect the information described above and also to contact you as described above.

We may disclose Personal Information to all or some of our affiliated companies and business partners. We may also rent, share, transfer, or disclose Personal Information to other third parties, but only as provided in this Policy. If you prefer that we not provide data that may be used for marketing purposes, Seton maintains an opt out process. Please contact Seton at 800-571-2596 if you’d like to opt out of this process. We will take appropriate steps to comply with your request, but reserve the right to use Personal Information you have submitted to verify your identity and process business transactions.

When we share Personal Information with third parties, we take reasonable steps to ensure that these third parties will protect the Personal Information and use it only for the purposes for which it was disclosed. We also reserve the right to disclose or transfer any Personal Information to: protect the security of the Site; to protect ourselves and our affiliated companies against liability; to respond to subpoenas or other judicial processes; if we believe in good faith that the law requires it; or in connection with any sale, assignment, or other transfer of all or a part of our business or company or any business or our affiliated companies.

Seton does not rent, sell or share e-mail addresses. E-mail addresses are used for routine business communications between Seton and our customers and to send product and information updates to those customers and/or inquirerers who have requested to receive them.