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About Seton

Since 1956, Seton has been manufacturing and distributing quality signs, labels and solutions for safer workplaces. We offer more than 200,000 products designed to increase workplace safety and compliance for millions of businesses around the globe.

Founded by Fenmore R. Seton, the Seton Nameplate Corporation was bought by Brady Corporation in 1981. Seton’s headquarters are in Buffalo, NY with 13 locations in Europe and Australia.

As your partner in workplace safety, we understand that today’s business exists in a world of risk. No matter how large or small your business, we know it’s critical for you to be compliant with current safety regulations while staying productive, protecting your people and defending your bottom line. For our customers, simply maintaining a safe workplace is not an option. It’s business critical!

We can help you get and stay compliant through our offering of:

  • Expert advice from our OSHA-trained specialists
  • A wide selection of innovative products
  • Custom products and solutions
  • Friendly, experienced customer service


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